The Internationalization Process of the Firm informs on the following issues:
- The internationalization process of companies that want to conduct international business;
- The different frameworks and theories regarding how companies handle the internationalization process;
- The role of company size on a company’s ability to efficiently achieve its internationalization goals
- The factors that dictate the choice of a particular foreign market entry mode
- Why gradual internationalization, the mainstay of international business may be becoming obsolete
Topics Covered:
- The internationalization process of companies that want to conduct international business;
- The different frameworks and theories regarding how companies handle the internationalization process;
- The role of company size on a company’s ability to efficiently achieve its internationalization goals
- The factors that dictate the choice of a particular foreign market entry mode
- Why gradual internationalization, the mainstay of international business may be becoming obsolete