Developing a Marketing Plan

Launch Lesson

As with any new initiative at your company, developing an export market requires an investment in time, money and a bit of trial and error.  It is important to maximize your returns, a solid and well planned market entry plan and quality market intelligence will minimize costs while helping your company to focus its efforts on the most promising areas. 

Topics Covered:

  1. How to formulate a marketing strategy
  2. Researching foreign markets
  3. Researching the market through state and federal agencies
  4. Researching the market through development agencies
  5. Researching the market by region.