Preparing Your Product for Export

Launch Lesson

Except in the case of the most basic commodities, marketing your products or services in new cultures will likely require some form of product adaptation.  Whether it is driven by conforming with cultural norms, avoiding misinterpretation of brand names, complying with legal obligations or attempting to meet specific price points, you should be prepared to adapt your firm’s products or services. 

Topics Covered:

  1. Adapting your product to meet government regulations
  2. Country conditions, or preferences
  3. Modifying your product, labeling and packaging